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The Magic of Motivation


Motivational talks are frequently assailed as being empty of substantive value for the audience, a temporary high, a kind of empty calorie predicated on cheerleading of noble human qualities and characteristics aided by testimonials of individual triumph and perseverance. What positive benefit, if any, accrues from hearing inspirational messages? While there is no empirical research to suggest direct performance improvement for everyone as a result of feeling uplifted, there is science to this art of motivating human behavior.

The magic of motivation is that people identify with a message that actually serves as a catalyst for behavior. Without ensuing action there is no discernible benefit. The meaningfulness of motivation occurs when the emotion of the message translates into a behavioral movement that is recognizable from a static pattern.

Click Here for the most recent example. The Luncheon Keynote Dr. Goldstein performed at the Bayard Advertisement Agency

 

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